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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Edition: Expanded edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Availability: No items available Checked out (1).

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2.
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan [author.] | Mauborgne, Renée [author.].

Edition: First edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Hachette Books, [2017]Copyright date: ©2017Other title: Proven steps to inspire confidence and seize new growth.Availability: Items available for loan: MTDC Library [Call number: HF5415.153 B2017] (1).

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